Apple's John Ternus Era Begins — Here's What To Expect

Tuesday is John Ternus' first day as CEO of Apple, following Tim Cook's 15-year run as the top leader. Ternus is a 25-year company veteran and was Apple’s senior VP of hardware engineering. Ternus takes over as Apple confronts major challenges due to soaring memory costs and the company's precarious position in AI. CNBC technology reporters Kif Leswing and MacKenzie Sigalos discuss what's next for the iPhone maker and what to expect from Ternus and Cook in their new roles. Topics: 00:00 Introduction 00:14 Who is John Ternus? 00:59 AI era 3:00 What to expect from September 9th event 6:40 Tim Cook’s role 8:33 Smooth transition 11:18 Siri AI 15:12 Competition 16:59 ‘Expect no changes’ 19:45 The importance of the Mac 22:07 Biggest challenge Reporters MacKenzie Sigalos, Kif Leswing Edited by Erin Black Camera by Andrew Evers Senior Director of Video Jeniece Pettitt » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Apple's John Ternus Era Begins — Here's What To Expect