Why Audi Is Pushing Three New SUVs

Audi sales have struggled over the last several quarters in the US. The brand is challenged by tariffs, a shift away from EVs and vehicles that are neither selling well nor garnering the critical approval for which Audi had been known in the past. Competitors BMW and Mercedes-Benz are performing better overall. The brand has unveiled three new SUVs in the US this year. The three row, full-size SUV is the third SUV it has unveiled in 2026. This product offensive will give Audi the “youngest” SUV lineup in the US premium market, the company said. Analysts say this new lineup, along with other updates to other vehicles, can give the brand a boost. But some of Audi’s challenges are structural. Produced, Shot and Edited by: Natalie Rice Reporting by: Robert Ferris Animation: Christina Locopo, Alisa Stern Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images, VW Group » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Audi Is Trying To Claw Its Way Back From A 30% U.S. Sales Drop