Why KFC Has Fallen Behind In The U.S.

Chains like Chick-fil-A and Raising Cane's have become fast food mainstays as Americans continue to crave chicken. Yet KFC has become the fourth-largest U.S. chicken chain by market share despite the company saying that ‘it made chicken famous.’ The U.S. has also slipped to its third-largest market behind China and Europe. Now it's rebranding its logos, menu and restaurants as it hopes to reinvigorate sales and cut through the crowded fast-food sector. CNBC’s Amelia Lucas has more on the company’s innovations. Produced Shot and Edited by: Natalie Rice Reporting by: Amelia Lucas Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images, KFC » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why KFC Has Fallen Behind In The U.S.