Why Toymakers Like Hasbro And Mattel Need Hollywood

Toy giants Hasbro and Mattel are pinning their 2026 growth on Hollywood, betting that a slew of blockbuster releases from franchises like Marvel and Star Wars will reignite sluggish retail sales and regain new customers. Entertainment reporter Sarah Whitten has the story. Produced Shot and Edited by: Natalie Rice Reporting by: Sarah Whitten Senior Managing Producer: Tala Hadavi Additional Footage: Disney, Getty Images, Hasbro, Mattel, Reuters, TikTok » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Blockbuster Movie Franchises Are Helping Boost Toy Sales