Beyond & Impossible Burgers Were Everywhere — What Happened? | So Expensive

In 2019, the plant-based meat industry experienced explosive growth. Investors poured hundreds of millions of dollars into companies like Beyond Meat and Impossible Foods. Fast-food giants like McDonald’s and Burger King rolled out plant-based burgers nationwide. Even celebrities like Snoop Dogg and Katy Perry backed the movement. But then momentum stalled. Since the early 2020s, plant-based meat sales have cooled, and prices remain high. Critics question how ultra-processed these products are. And some meat industry groups have pushed back with advertising campaigns and lobbying efforts. So, what caused the decline of plant-based meat? And why is it still so expensive? 00:00 - Introduction 01:16 - Start of the plant-based meat craze 02:55- Rise of Beyond and Impossible 06:32 - Attacking plant-based meat 08:24 - Plant-based meat as ultra-processed 10:19 - Fall of the industry 11:27 - How does it taste? 16:19 - Future of the industry 19:36 - Credits ------------------------------------------------------ #plantbasedprotein #vegetarian #soexpensive #plantbasedfoods WATCH MORE SO EXPENSIVE VIDEOS: The Real Reason Disney Is So Expensive https://youtu.be/Asc_TrJllyo Why Owning Nothing Is So Expensive https://youtu.be/8AKn-zJMIwY Why Going To Concerts Is Harder Than Ever https://youtu.be/sN1AVSZyFbY Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider Beyond & Impossible Burgers Were Everywhere — What Happened? | So Expensive | Business Insider